Recruitment 3.0: Why Traditional Recruiters Will Be Replaced By “Emotional Marketers”

Here is another great podcast interview with Matthew Jeffery of Autodesk from Riviera Advisors’ sponsored podcast series from the ERE Expo Spring 2011.  This is a special Inside Recruiting Podcast on TotalPicture Radio with host Peter Clayton reporting from ERE Expo 2011 Spring in San Diego, California.

After hearing Matthew Jeffery’s opening keynote, TotalPictureRadio’s Peter Clayton really wanted to interview him. According to Peter, he’s the Jamie Oliver of recruiting. Not only does he have an important message, he’s entertaining. ERE was gracious enough to allow Peter to use the show office to record interviews. Unfortunately, when Matthew and he schlepped to the room, it was locked. (The Manchester Grand Hyatt in San Diego is on the scale of a Las Vegas hotel, minus the slots). Scanning about 1/4 mile down the hallway, there was an enormous space with no people — that is, until Peter and Matthew got there. Matthew spotted a large ballroom with no people. Great. Just as they set-up, a technician clanked into the room informing them he had to do a “sound check” and began banging around. Back to the enormous hallway, just in time for 15 hotel employees to show up to stage lunch service… plates clanking. Theyended up in Matthew’s suite, and we thank him for his patience, good humor, and a great interview.

Can a recruiter make you cry? Traditional recruiters are in danger of becoming obsolete as companies look to build emotional relationships with both employees and external communities. Recruitment 3.0 focuses on the building of communities of talent that modern recruitment marketers will need to engage and nurture. Recruitment marketers who can inspire their communities will be at a premium in the online age as social media starts to replace traditional media and traditional recruitment attraction techniques as the strategy of choice. Matthew Jeffery, voted “Recruitment Personality of the Year,” is an excellent case-in-point. Two weeks ago, he was Global Director of Talent Brand, Electronic Arts — today, he’s Head of EMEA Talent Acquisition and Global Talent Brand at Autodesk.

Listen to this podcast now (18 minutes).

For more interesting conversations from Riviera Advisors’ sponsored Total Picture Radio podcast series visit our podcast page.

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Jeremy M. Eskenazi, SPHR, CMC

Jeremy Eskenazi, is the Managing Principal of Riviera Advisors, Inc.

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